All three of these images are bad. And all relate in a way, shape, form, or flat out directly to SEX!!! Dr. Lucas showed the third link in class on the 22nd and commented on what it was saying and implying and showing rape and the objectification to women. But I don’t know if she has seen the other two yet. The first one shows the ever so wonderful objectification of a young (nude) male by an older and younger male. The scene looks as though sex was just had or is going to be had soon. The second link shows a similar ad with a bit more clothing yet still the same implications. So Dr. Lucas not to say one is worse than the other but Dolce & Gabbana is not excluding the objectification of men which I feel Dr. Lucas implied on the 22nd.
How do you read the other two ads?
http://3.bp.blogspot.com/_85xLdt_DXUA/Rf1bERTqGeI/AAAAAAAAA_o/2Kn9ENcf8xo/s1600-h/dolce1.1173701097
5 comments:
The ad that was shown to us in class did seem to be objectifying violence towards women in the form of rape, but in the two links to the pictures they were objectifying gay men in a non-violent way. The ads still are not showing straight men, or what appear to be straight men portraying violence or being objectified.
Also notice in the second one how it is an individual of a different race in the background putting his clothes back with the white men in front as if they are in control of who does what and when. An older man with his "apprentice" looking on as two other young men appear to be getting sexually intimate.
Looking back at my notes I want to make a correction. It was violence Dr. Lucas was referring to in the third ad, not objectification. And in the first ad it show the objectifications, the third could be showing both though with the gut on the left over the other guy. Either way this is still not showing violence or objectification of straight men. Well yes they could be straight but in today’s socially constructed gender would this really be straight men in this photo?
So I was searching on-line to see if there were any other D&G ads like the ones found. I found another one. This one I feel objectifying the women similarly to the male ads. She is lying down (vulnerable) and is the only one in the ad in a swim suit. Lets play one of these things is not like the other. She’s the only girl, in a swim suit and lying down. Thank you D&G for letting me know that if I buy your suits I can stand around pool side and look at women in swim suits
http://madeinbrazilmag.com/fashion/models/evandro-dolcegabbana-1.jpg
I find this type of advertising disturbing. That it would take the images of someone being put down by another to sell a product. Waht are they saying, "Here buy this product and take control of someone else"? I think that we as a society need to push for more neutral ads that show less dominance over one another. Maybe more of the Gap type ads but without the orgy feel of the one we saw in class.
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