May 01, 2008

Donald Trump analysis

Workplace Communication article by Kinnick and Parton (2005), studied the show The Apprentice and the application of leadership and interpersonal skills to win tasks. The ability to effectively lead a team in a focused direction to meet a goal and has good leadership qualities, would makes good business managers. The study looked at the individual competitors and the analyzed their effectiveness according to Donald Trump. This study also analyzes the affects of the cultivation theory, a theory that explains the cumulative effects of mass media messages and how it shapes our views about what the world is like by providing constant and stable examples of a distorted made up reality and another study found exposure to stereotypic commercials spoiled woman’s aspirations in future leadership roles and woman who saw the gender stereotypic commercials tend to choose support roles rather than leadership roles in group situations (Kinnick & Parton, 2005.)

This study affirms the media effects theory that often misleads individuals by representing fictional perception of workplace norms, values and behavior, becoming the model for these individuals on how to act in real life. The study found that during the boardroom scenes that women were twice as likely to be criticized on interpersonal skills then men were, while men’s poor listening skills was the only interpersonal skill criticized. Both of these attributes are stereotypical of the genders, leading to the conclusion and affirming the shifting standards effect.

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